Purpose: This questionnaire is designed to gather all the information we need to write a complete, compelling case study for our website. The questions are organized to match the exact structure of how the final case study will be written.
Company name and website
Country/region
What industry are they in?
Who are their primary customers?
If you had to explain this company to a potential client in one or two sentences, what would you say?
In 2-3 sentences, what was the core marketing or business challenge they were facing when they came to us?
What services or solutions did IndustrySpan provide to help address this challenge?
(website redesign, LinkedIn strategy, content creation, SEO, paid campaigns, messaging overhaul, etc.)
What made them reach out for marketing or strategy help?
What specifically wasn’t working? (weak pipeline, no inbound leads, poor brand visibility, outdated positioning, wasted ad spend, lack of credibility, etc.)
What impact was this having on their business? (stalled growth, losing deals to competitors, struggling with credibility, missing revenue targets, weak market position)
How long has this problem been going on?
Had they tried fixing this before? (other agencies, internal hires, DIY marketing, consultants) Why didn’t those earlier attempts work?
If nothing changed, what would have happened to the business?
How did they first hear about us or get connected? What made them choose IndustrySpan over other options? Were there any concerns or hesitations before they started working with us? What helped them feel confident enough to move forward?
How important was our understanding of their industry’s technical, regulatory, or operational requirements? (chemical compliance, manufacturing processes, supply chain complexity, B2B buying cycles, etc.) Were there any technical or domain-specific challenges that we helped solve that others couldn’t? (Examples: understanding niche terminology, grasping complex product specs, positioning highly technical services etc.) Was there anything different or distinctive about how we approached this compared to what they’d experienced before?
What specific strategy or approach did we recommend?(important) What resources, tools, or channels did we plan to use? (website, SEO, LinkedIn, content, paid ads, automation, analytics, etc.)
When did this project start and when did it finish (or is it ongoing)?
From your perspective, what were the most important things we did?
Which channels or assets delivered the most impact? (website traffic, LinkedIn engagement, organic search, lead forms, email campaigns, content pieces, sales enablement materials)
Who was involved from our team and what did they handle? Who was involved from the client’s side and how did they collaborate with us?
How would you describe our communication style and how we work with clients? Were there any adjustments or pivots we made during the project based on early results?
A Three-Pillar Transformation
What measurable results did we achieve?
Please provide before and after numbers where possible:
How quickly did things start improving?
Beyond the numbers, what changed for the business?
(stronger pipeline, better quality leads, more confidence in their positioning, internal momentum, competitive edge, brand perception)
Was there a specific win or milestone that stood out?
How does this compare to what they experienced with previous agencies or internal efforts?
Can you share a short testimonial we can use publicly from the client?
Looking back, what were the 2-3 most important factors that made this successful?
Are we still working together? If yes, what are we focusing on now?
If not, what was the final state of the business when we finished?
Are you comfortable with us using the following in our case study?
For internal team:
Use the full questionnaire.
For clients:
Two options:
This structure mirrors exactly how the final case study will be written, so answers can flow directly into the published version with minimal rewriting.
Tell us a little about your business, and we’ll get back to you.
Or email us directly at hello@industryspan.nl
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